Hi, I’m Freschta, a New York based Senior Designer and Art Director specializing in fashion, beauty, and lifestyle.

I work at the intersection of branding, storytelling, and visual design, creating campaigns and systems that feel intentional, strategic, and emotionally resonant. My process blends narrative thinking, creative strategy, and strong design principles to help brands express themselves with clarity, personality, and purpose across every channel.

With over eight years of experience, I have collaborated with global names like Louis Vuitton, L’Oréal, Google, Zalando , MTV and more.